CarGurus

CarGurus is an online automotive marketplace that provides car shoppers with pricing and deal analysis tools. Founded in 2006 by Langley Steinert, co-founder of TripAdvisor, CarGurus aims to simplify the car buying process by offering transparent pricing information and dealer reviews.

The platform aggregates listings from dealerships across the United States and Canada, as well as the United Kingdom and Germany. CarGurus uses proprietary algorithms to analyze vast amounts of vehicle listing data, assessing factors like mileage, condition, and local market demand to determine a car's fair market value. Each listing is then assigned a "deal rating" – either "great deal," "fair deal," "good deal," "potential deal," or "overpriced" – helping buyers quickly identify vehicles that are priced competitively.

In addition to pricing tools, CarGurus offers a search interface that allows users to filter vehicles by make, model, price, location, and various other criteria. Buyers can also compare vehicles, research specific models, and access a wealth of user-generated reviews of dealerships. The company makes its revenue primarily through advertising fees charged to dealerships for listing their inventory on the site. CarGurus has become a significant player in the online automotive retail space, offering a data-driven approach to car shopping.