Cantril
Cantril is a surname most closely associated with Hadley Cantril (1906–1969), an American psychologist and sociologist known for his work on public opinion and media influence. In the mid-20th century, Cantril contributed to the study of how mass communication shapes political attitudes and behavior, and he was a co-author of The People's Choice (1944), a landmark study examining how voters were influenced by newspaper and radio coverage during the U.S. presidential election. His research helped establish methodological approaches to polling, survey design, and the interpretation of public sentiment in the United States.
Cantril also developed the Cantril ladder, a self-anchoring scale used to measure a person’s or a population’s