CDPX
CDPX stands for Customer Data Platform Exchange. It is a concept and emerging technology focused on enabling the secure and privacy-compliant sharing of customer data between different organizations. The primary goal of CDPX is to allow businesses to enrich their own customer data with insights from external sources without directly exposing sensitive personal information. This facilitates a more comprehensive understanding of customer behavior, preferences, and journeys across multiple touchpoints and businesses.
Think of it as a secure marketplace for anonymized or pseudonymized customer data. Instead of directly sharing