BtoB
B2B, or business-to-business commerce, describes transactions in which goods or services are sold by one business to another rather than directly to individual consumers. B2B covers a wide range of activities, including manufacturing, wholesale and distribution, professional services, software, and industrial equipment. Transactions often involve higher order values, longer sales cycles, formal procurement processes, and negotiated contracts.
In B2B markets, purchases are typically driven by multiple stakeholders, such as procurement, finance, IT, and
Common revenue models include one-time licenses, recurring subscriptions, ongoing services, and contract-based arrangements. Metrics of performance