Brändikuvat

Brändikuvat are photographs and other visual media created to communicate a brand’s identity and values. They are designed to be consistent with a brand’s visual language, including color palette, typography, composition, and mood. Brändikuvat form a core part of a brand’s asset library and are used across marketing channels such as websites, social media, advertisements, product catalogs, and press materials.

Types of brändikuvat include product photography, lifestyle imagery showing real-life usage, corporate portraits, office and facilities photography, and event or campaign imagery. Each type serves different storytelling goals but should align with the brand strategy and messaging. Consistent styling across images helps reinforce recognition and trust.

Process typically involves planning and concept development, casting and location scouting, photography and lighting, and post-production. A shot list and defined color grading help maintain uniformity. Legal considerations include model releases, property rights, and clearly defined ownership or licensing terms for all images.

Best practices include establishing a formal style guide, delivering high-resolution files suitable for multiple channels, and applying consistent color grading. Accessibility should be considered, for example by providing alt text for web images. An asset management system or digital library can organize brändikuvat by campaign, channel, and rights, simplifying reuse and updates.

Impact-wise, brändikuvat influence brand recognition, perceived quality, and audience trust. When integrated with other brand assets, they support a cohesive narrative and measurable outcomes in marketing performance and audience engagement.