Brukermål

Brukermål (literally "user goal") is a term used in Norwegian to denote the objective a user aims to achieve when interacting with a product or system. It describes the user's intended outcome rather than the system’s features, and it is commonly used in user experience (UX) work and requirements engineering. The concept centers on the user’s perspective and the task they want to complete.

Purpose and scope: In UX design and product development, brukermål help teams understand what users want to accomplish and why. They are typically expressed as concise goal statements or scenarios and are distinct from business goals or technical specifications, which reflect organizational aims or system capabilities.

Formulation and methods: Brukermål are identified through user research, task analysis, and observation. Examples: "Kjøpe en flybillett i mobilappen" or "få rask tilgang til kontoinformasjon uten unødvendige hindringer." In practice, brukermål are used to derive user stories, acceptance criteria, and test scenarios, aligning features with user tasks rather than with internal solutions.

Evaluation and impact: Success is measured by whether the user can achieve the brukermål with minimal effort and errors, using metrics such as task success rate, time on task, error rate, and satisfaction. The concept supports usability testing and helps prioritize features within a product backlog.