Bluemercury

Bluemercury is a luxury beauty retailer founded in 1999 by Barry and Marla Beck. The company operates a chain of upscale beauty stores and also maintains a significant online presence. Bluemercury is known for its curated selection of high-end skincare, cosmetics, haircare, and fragrance products. They often carry brands that are difficult to find elsewhere, positioning themselves as a destination for beauty discovery and expert advice.

The retail experience at Bluemercury stores is designed to be personalized and informative. Staff are trained to provide consultations and product recommendations tailored to individual customer needs. This focus on customer service is a key differentiator for the brand. In addition to selling products, Bluemercury locations often offer a range of beauty services, such as facials, makeup applications, and fragrance consultations.

Bluemercury's online platform mirrors the in-store experience with detailed product information, customer reviews, and personalized recommendations. The company has also expanded its offerings to include its own private label brands, such as M-61 Skincare and Lune+Aster Cosmetics, which are developed and sold exclusively through Bluemercury channels. The company is recognized for its commitment to quality and its ability to stay ahead of beauty trends in the competitive luxury market.