Bildanzeige

Bildanzeige is the term used in German-language media to describe a display advertisement in newspapers and magazines. It denotes paid ads that include images and a designed layout, as opposed to text-only or classified ads. In this context, Bildanzeigen are chosen for visual impact and branding as part of commercial campaigns.

In print publications, Bildanzeigen can vary from small blocks to full-page or even double-page formats. They typically feature photographs, logos, and bold typography, and are often produced in color. Pricing depends on the ad format, page position, color usage, and duration, with common placements including quarter-page, half-page, or full-page; location such as the front or back of a section also matters.

In digital media, Bildanzeige is less common as a term; online equivalents are display advertising or banners. German-speaking media sometimes prefer Display-Werbung or Bannerwerbung, while Bildanzeigen terms persist in print-focused discussions or legacy contexts.

Production requires proper artwork files and technical specs: usually CMYK color, 300 dpi resolution, bleed and trim marks, and correct file formats. Advertisers coordinate with agencies or the publisher’s sales team to select formats, deadlines, and placements.