Bidaily

Bidaily is a technology company that provides a cloud-based platform for real‑time bidding and advertising management. Founded in 2014 and headquartered in San Francisco, California, the firm targets small and medium‑sized enterprises that wish to compete for digital advertising inventory without the resources required by larger ad agencies.

The core product is a web‑based dashboard that allows marketers to set campaign goals, budget limits, and bid ranges. Bidaily aggregates inventory from major advertising exchanges and uses predictive algorithms to recommend optimal bid amounts for each keyword or audience segment. Users can schedule campaign adjustments on a daily basis, giving the platform its name "Bidaily," which implies a bi‑daily (two‑daily) focus on price and performance optimization.

In addition to automated bidding, Bidaily offers reporting tools that provide visibility into impressions, clicks, conversions, and return on ad spend. The platform supports integration with popular e‑commerce and content management systems, allowing sites to trigger campaigns in real time based on user behavior.

Bidaily’s business model is primarily subscription based, with tiers ranging from a basic package for individual advertisers to an enterprise solution that includes dedicated account management and custom analytics. The company has raised seed funding from angel investors and later secured a Series A round that expanded its product team and marketing outreach.

Industry reception has generally been positive, with reviewers highlighting the platform’s ease of use and cost‑efficiency for small businesses. Critics, however, note that Bidaily’s algorithms are less sophisticated than those of larger players such as Google Ads and Amazon Advertising, potentially limiting performance at scale.

As of 2026, Bidaily continues to update its algorithmic models and expand its marketplace partnerships, aiming to provide more granular targeting options and broader exchange coverage. The company maintains a focus on making real‑time bidding accessible to advertisers who lack the infrastructure to build and maintain their own systems.