Beautyloving

Beautyloving is a term used to describe a passion for beauty products and related practices such as makeup, skincare, hair care, fragrance, and beauty routines. It is typically used to describe hobbyists and consumers rather than professionals.

Practices associated with beautyloving include testing and reviewing products, creating tutorials, sharing swatches, developing skincare regimens, experimenting with makeup looks, and collecting or cataloging cosmetics.

In online spaces, beauty lovers form communities on platforms like YouTube, Instagram, TikTok, and dedicated forums, exchanging tips, recommendations, and constructive criticism.

The term emerged as part of a broader trend toward personal care and consumer culture in the 21st century. It is not a formal discipline and has no universally accepted definition.

Its impact includes positive aspects such as self-expression, community, and confidence, while criticisms focus on consumerism, waste, and the promotion of narrow beauty standards. Discussions often emphasize inclusivity and sustainability.