Baselineinnhold

Baselineinnhold is a term used in web content strategy to describe the foundational set of content that provides essential information about a site, product, or topic. It comprises core pages and evergreen material designed to stay relevant over time, forming a stable information layer.

Baselineinnhold typically includes core explanations, product descriptions, company information, policies, contact details, FAQs, and accessibility considerations. The purpose is to establish reliable references that support navigation, user trust, and governance, while also helping search engines understand site relevance and structure.

Key characteristics are evergreen relevance, accuracy, clarity, completeness, and maintainability. Baselineinnhold should reflect user intent, be easy to update, and maintain consistency across channels. Localization and accessibility considerations are important for audiences with different languages or needs.

In planning, baseline content is created early and used to identify gaps where more specialized or timely content is needed. Regular audits and updates keep it aligned with product changes, regulatory requirements, and user feedback. Metrics such as time on page, bounce rate, and crawlability can indicate baseline content performance.

Baselineinnhold sits alongside dynamic or campaign-specific content and often serves as the foundation for broader content strategy, informing editorial calendars and information architecture. It emphasizes a stable, understandable, and navigable core that supports long-term site goals.