Baojun

Baojun is a Chinese automotive marque owned by SAIC-GM-Wuling. The brand was established in 2010 by SAIC-GM-Wuling, a joint venture between SAIC Motor, General Motors, and Liuzhou Wuling Motors. Baojun's mission is to offer affordable and reliable vehicles to the growing Chinese middle class. The name "Baojun" translates to "precious steed" in Mandarin.

The brand's product lineup typically includes a range of sedans, SUVs, and MPVs, often characterized by their value for money and practical features. Baojun vehicles are designed with the needs of everyday Chinese consumers in mind, focusing on fuel efficiency and spacious interiors. The brand has achieved significant sales volumes in China since its inception, becoming one of the fastest-growing automotive brands in the country.

Baojun models often share platforms and components with other SAIC-GM-Wuling vehicles, leveraging the manufacturing capabilities and supply chain of the parent company. This strategy allows Baojun to maintain competitive pricing while ensuring a certain level of quality and reliability. The brand has also been involved in exploring new energy vehicle technologies, with plans to introduce more electrified models in the future. Baojun's success highlights the evolving automotive market in China and the demand for accessible and well-equipped vehicles.