BIG1

BIG1 refers to the Big Ten Conference's internal designation for its senior associate athletic directors and associate athletic directors. These individuals are key figures in the operational management of athletic departments within the Big Ten Conference member institutions. Their responsibilities typically encompass a wide range of administrative duties, including budget management, student-athlete welfare, compliance with NCAA and conference rules, event management, and strategic planning.

The role of a BIG1 is crucial in ensuring the smooth and effective functioning of intercollegiate athletic programs. They often work closely with athletic directors, head coaches, and other university officials to implement policies and initiatives. Their expertise is vital in navigating the complex landscape of collegiate athletics, which involves balancing competitive success with academic integrity and the well-being of student-athletes. The specific duties and titles within the BIG1 designation can vary slightly from one institution to another, reflecting the unique structures of each university's athletic department. This designation helps to identify and acknowledge a specific level of administrative leadership and responsibility within the Big Ten Conference.