B2Bs
B2B stands for business-to-business. It refers to transactions between two businesses, rather than between a business and an individual consumer. This can include a wide range of activities, such as one company selling its products or services to another company, or one company providing raw materials or components to another. B2B transactions are a fundamental part of the global economy, forming the backbone of supply chains across numerous industries.
The nature of B2B relationships often differs significantly from B2C (business-to-consumer) interactions. B2B sales cycles can
Examples of B2B transactions are ubiquitous. A software company selling its enterprise resource planning (ERP) system