B2Bkunder
B2Bkunder is a term used in some Nordic business contexts to denote customers in business-to-business markets. The term combines B2B with kandid? Wait, we earlier wrote "kunder," the Danish, Norwegian, and Swedish word for customers. In English-language business writing, B2B customers or business customers is more common. In this article, B2Bkunder refers to organizational buyers rather than individual consumers.
B2Bkunder typically refers to organizations that purchase goods or services to operate, produce, or resell. This
Purchasing behavior in B2Bkunder contexts tends to feature longer sales cycles, formal procurement processes, requests for
Marketing and sales strategies targeting B2Bkunder emphasize relationship-building, account-based marketing, and content tailored to specific industries
Key performance metrics for B2Bkunder relationships focus on account-level revenue, customer lifetime value, retention, and growth
Usage note: while B2Bkunder is encountered in Nordic business literature, it is not a universally standardized