B2Basiakaspersoonia
B2Basiakaspersoonia is a framework for identifying and organizing the key personas that influence purchasing decisions in business-to-business markets. It treats organizational buyers as a set of roles and interactions rather than a single customer, with the aim of guiding marketing, sales, product, and customer-success teams in crafting targeted experiences across the buyer journey.
The term blends B2B with elements of the Finnish words asiakas (customer) and persoonia (personality) to signal
Structure and components: Each persona dossier includes role, organization type, industry, buying committee (participants and influence),
Methodology: Develop personas through data integration, stakeholder interviews, and iterative validation; map the personas to the
Applications and benefits: Improves targeting and relevance of messaging, aligns marketing and sales activities, supports account-based
See also: buyer personas, account-based marketing, B2B marketing, customer journey mapping.