Audiovisivo

Audiovisivo is a term used in Spanish to describe media that combines sound and image to convey information, tell stories, or present content. In English, the equivalent term is audiovisual. The concept covers a wide range of formats and practices, from cinema and television to video, multimedia presentations, and digital streams that synchronize moving pictures with dialogue, music, and sound effects.

The audiovisual field encompasses both content and the production processes that create it. Key components include the visual track, the audio track, their synchronization, and the technical workflows of scriptwriting, filming or capturing imagery, sound design, narration, editing, color correction, and mastering. Production may involve disciplines such as directing, filming, sound recording, postproduction, and distribution. Equipment and platforms—cameras, microphones, editing software, broadcasting systems, and streaming services—shape both creation and exhibition.

Applications of audiovisual material span education, entertainment, journalism, advertising, corporate communication, and cultural institutions. It is used for storytelling, training, information campaigns, and public outreach, often combining interactivity with audiovisual elements in digital environments.

Historically, audiovisual practices emerged with synchronized sound in film and the subsequent rise of radio and television. The late 20th and early 21st centuries saw digital technologies, video production, and online streaming transform production, distribution, and consumption, broadening access and enabling new forms of interactive and on-demand content.

See also: multimedia, film, television, radio, interactive media.