Assortimentsaanbod
Assortimentsaanbod, or product assortment, refers to the variety of goods and services offered by a retailer, manufacturer, or service provider to meet the needs and preferences of their target market. This concept plays a crucial role in determining customer satisfaction, market positioning, and overall business success. A well-curated assortment ensures that customers can find relevant products while avoiding unnecessary complexity or overstocking.
The assortment can be categorized in various ways, such as by product type, brand, price range, or
Retailers must carefully balance assortment with inventory management to avoid stockouts or excess stock. Factors influencing
In e-commerce, assortment strategies often emphasize convenience, personalization, and dynamic pricing to enhance the shopping experience.