Asiakaslaskelmassa

Asiakaslaskelmassa is a Finnish term that translates to "customer calculation" or "customer costing" in English. It refers to the process of analyzing and determining the profitability of individual customers or customer segments for a business. This involves understanding the costs associated with serving a particular customer and the revenue generated from them.

The goal of asiakaslaskelmassa is to gain insights into which customers are most valuable and which may be less profitable. This analysis helps businesses make informed decisions regarding resource allocation, pricing strategies, marketing efforts, and customer relationship management. By understanding the cost-to-serve for different customer groups, companies can identify opportunities to optimize their operations, improve profitability, and tailor their offerings to better meet the needs of their most important clients.

Key components of asiakaslaskelmassa typically include identifying direct costs such as sales commissions, customer service interactions, and delivery expenses, as well as indirect costs like marketing and administrative overhead allocated to specific customers. Revenue analysis involves examining sales volume, pricing, and any additional income streams from the customer. Ultimately, the process helps businesses to move beyond simply looking at total revenue and instead focus on true net profitability per customer.