Asiakaskäyttäytymismalli
Asiakaskäyttäytymismalli, or customer behavior model in English, refers to a theoretical framework or set of assumptions used to understand, predict, and influence how customers make purchasing decisions. These models aim to explain the complex process from a customer's initial awareness of a need to their final purchase and post-purchase evaluation.
Various models exist, each focusing on different aspects of the customer journey. Some emphasize cognitive processes,
Understanding these models is vital for businesses seeking to develop effective marketing strategies. By identifying the