Asiakaskuntansa
Asiakaskuntansa denotes the customer base of an organization—the group of individuals or businesses that purchase or use its products or services. It includes current customers as well as former or potential customers who may be targeted in marketing efforts. The concept underlines the importance of long-term relationships and recurring revenue.
To manage asiakaskuntansa, organizations study its characteristics: demographic and geographic profiles; purchasing behavior; needs, preferences, and
Strategies for growing and sustaining the asiakaskuntansa include acquiring new customers through targeted campaigns, improving onboarding
Key metrics used to assess asiakaskuntansa include customer lifetime value, churn rate, acquisition cost, retention rate,
In practice, the concept is central to strategic planning in Finnish businesses and many sectors, guiding marketing