Asiakasidentiteetti
Asiakasidentiteetti, often translated as customer identity, refers to the unique recognition of an individual or entity as a customer of a business. This encompasses various pieces of information that allow a company to distinguish one customer from another and to understand their relationship with the business. Key components of a customer identity can include personal details such as name, contact information (email, phone number, address), demographic data, and behavioral information like purchase history, browsing patterns, and interactions with customer service.
The concept of asiakasidentiteetti is crucial for effective customer relationship management (CRM). By establishing and maintaining
In the digital age, managing asiakasidentiteetti has become increasingly complex due to the proliferation of online