AppAnalysen

AppAnalysen is a German market research company that specializes in analyzing mobile and digital media consumption. The company was founded in 2009 and is headquartered in Berlin, Germany. AppAnalysen provides data and insights on mobile app usage, in-app purchases, and other digital media metrics to help businesses and advertisers understand their target audience and optimize their marketing strategies.

AppAnalysen's methodology involves collecting data from millions of mobile devices through a range of anonymous and pseudonymous data sources, including mobile analytics software and partnerships with app developers and publishers. The data is then analyzed and provided to clients in the form of reports, dashboards, and other visualizations.

The company's reports and insights focus on various aspects of mobile and digital media consumption, including app trends, user behavior, and demographics. AppAnalysen also provides detailed information on in-app purchases, including revenue data and categorization by genre and type. This information is useful for app developers, publishers, and advertisers seeking to better understand their customers and optimize their monetization strategies.

AppAnalysen has developed several tools and services to facilitate its data analysis and visualization, including a proprietary data platform and a range of analytics software. The company's clients include mobile app developers, publishers, and advertisers from across the globe, and its insights have been featured in various media outlets and industry publications.

Through its data and insights, AppAnalysen aims to help its clients better understand the complex and rapidly evolving mobile and digital media landscape.