Alennuskortti

An alennuskortti, meaning discount card in Finnish, is a card that entitles its holder to a reduction in price for goods or services. These cards are a common marketing tool used by businesses to incentivize customer loyalty and attract new patrons. They can be issued by a single retailer or a group of affiliated businesses.

There are various types of alennuskortti. Some are permanent, offering a discount for as long as the card is valid or the customer continues to shop. Others are temporary, perhaps issued for a specific promotional period or as a one-time offer. The discount itself can be a fixed percentage off the total purchase, a specific amount off, or a "buy one, get one free" type of deal.

Alennuskortti can be physical cards, often made of plastic, or digital versions accessible via a smartphone app or customer account. Registration may be required to obtain a card, often involving providing contact information. This allows businesses to track customer purchasing habits and tailor future offers. While primarily used in retail settings, discount cards are also prevalent in the service industry, such as restaurants, salons, and entertainment venues. They serve as a tangible benefit for customers, making them feel valued and encouraging repeat business.