Ajurünnakut

The term "ajurünnakut" is the Finnish word for brainstorming. It refers to a group creativity technique designed to generate a large number of ideas for the solution to a specific problem. The core principle of ajurünnakut is to defer judgment and encourage free-wheeling thought. Participants are encouraged to express any idea that comes to mind, no matter how unconventional, without criticism or evaluation during the initial idea generation phase.

The process typically involves a facilitator who guides the group and ensures that the rules of ajurünnakut are followed. These rules generally include encouraging wild ideas, building on the ideas of others, staying focused on the topic, and aiming for quantity over quality in the initial stages. After a set period of time, the generated ideas are then reviewed, organized, and evaluated to identify the most promising solutions.

Ajurünnakut is widely used in business, education, and various other fields to foster innovation, problem-solving, and collaborative thinking. Its effectiveness lies in its ability to overcome individual inhibitions and leverage the collective intelligence of a group. The goal is to create an environment where creative thinking can flourish, leading to a diverse range of potential solutions that might not emerge through individual effort alone.