Admob

AdMob is a mobile advertising platform developed by Google that enables app developers to monetize their apps by displaying in‑app advertisements while allowing advertisers to reach mobile users. The service provides tools for ad placement, targeting, and reporting, and supports cross‑network demand through mediation to optimize fill rates and revenue.

Ad formats supported by AdMob include banner ads, interstitials, rewarded video, and native ads. Mediation combines demand from multiple ad networks and applies waterfalling or bidding strategies to maximize revenue and fill while maintaining a good user experience.

AdMob provides SDKs for Android and iOS and integrates with Google Analytics and Firebase to provide reporting and user insights. The platform offers a unified dashboard for revenue, performance metrics, and ad configuration, and supports automatic layout adaptation to different screen sizes and orientations.

Revenue sharing typically allocates a majority to the publisher, with Google taking a platform fee. In addition to basic ads, AdMob supports app‑level privacy controls, consent collection for regions requiring opt‑in for personalized ads, and compliance with data protection regulations such as GDPR and CCPA. AdMob also aligns with privacy requirements in iOS 14+ through user consent prompts and related controls.

History and scope: AdMob originated as a standalone mobile ad network and was acquired by Google in 2009, after which it became a core component of Google's mobile advertising products. Since then, it has expanded to include native ads and mediation capabilities and has integrated with Firebase and Google Analytics for developers to measure impact.