Addessi

Addessi is a privately held Italian technology company that specializes in augmented reality (AR) solutions for the fashion industry. Founded in 2015 in Milan by designer Maria Rossi and software engineer Luca Bianchi, the company began as a small studio focused on creating virtual try‑on apps for boutique retailers. By 2018, Addessi had secured its first major partnership with a North American luxury brand, expanding its product portfolio to include 3D garment simulation and real‑time style recommendations.

The company's flagship product, Addessi ARKit, integrates with smartphones and wearable devices, allowing users to see how clothing and accessories would look on them without physical sampling. The platform uses machine learning algorithms to adjust for body shape and lighting conditions, aiming to reduce return rates and improve customer engagement for e‑commerce sites. Addessi’s software is also adapted for use in virtual fashion shows, enabling designers to present collections in immersive environments.

In 2020, Addessi announced a joint research initiative with the Polytechnic University of Milan to explore sustainable materials in digital fashion. The company now serves more than 200 retail partners across Europe and North America and employs over 120 staff. Addessi continues to focus on expanding its AR ecosystem while maintaining an emphasis on privacy and data security in its applications.