ASCH
Solomon E. Asch (1907–1996) was a Polish-born American psychologist who helped define social psychology through his pioneering work on conformity and impression formation. Born in Warsaw and later immigrating to the United States, he built a career focused on how social context influences perception, judgment, and behavior. His research emphasized experimental methods for studying social influence and contributed to establishing social psychology as an empirical discipline.
Conformity experiments: In 1951 Asch conducted a series of line-judgment experiments in which participants were placed
Other work and influence: Asch also studied how people form impressions of others, investigating how a single
Legacy: Asch’s research highlighted the impact of social context on judgment and behavior and remains a foundational