468x60

468x60 refers to a digital banner advertising dimension of 468 pixels in width and 60 pixels in height. It is commonly known as a full banner or standard banner and was one of the early widely used ad units defined in industry standards such as those from the Interactive Advertising Bureau (IAB). The size was designed for placement in website headers or as a horizontal banner near the top or bottom of pages.

Historically, 468x60 banners were prevalent in the late 1990s and early 2000s, appearing across many sites and ad networks. As web design evolved and new formats emerged, larger and more flexible sizes gained popularity, leading to a decline in the use of 468x60, especially in mobile contexts where fixed-height banners are less adaptable.

From a technical perspective, 468x60 creatives are delivered in common image formats such as GIF, JPEG, or PNG, with animated GIFs also used in the past. Ad servers and networks often impose file-size limits to balance performance with visual impact. In implementation, the creative is sized to 468 by 60 CSS pixels or measured in the ad tag, and may be displayed within a page alongside other banner sizes.

Today, the 468x60 size remains supported by some networks and legacy campaigns but is far less common than modern formats such as 728x90, 970x90, 300x250, and 320x50. It is primarily encountered in older inventory, archival material, or environments that maintain legacy ad specs.