2offers

2offers is a digital platform that curates dual promotions from merchants for consumers. It specializes in two-for-one style deals and bundled offers, aiming to simplify savings by presenting paired promotions in a single catalog. Merchants publish dual offers through a merchant dashboard; 2offers verifies terms, geographic availability, and redemption methods before promoting them. Shoppers browse by category or location, save offers to a personal wallet, and redeem them online at checkout or in-store, depending on the promotion.

The platform functions as both a marketplace and a promotion technology provider. Revenue is generated through merchant fees, performance-based pricing, and optional subscription services for brands that want enhanced analytics and placement. The service is used by retailers of varying sizes and operates in multiple countries, with localized terms and currency support.

In addition to discovery, 2offers provides a merchant dashboard with analytics on visibility and redemption, API access for listing and syncing promotions, and fraud prevention measures. The platform emphasizes privacy and user consent, with tools for opt-in marketing and opt-out controls.

Since its inception in the 2010s, 2offers has expanded partnerships with retailers in e-commerce, hospitality, and consumer services. It has faced critiques common to promotion platforms, including concerns about promotional clutter and the necessity of clear terms. Proponents argue that it can increase shopper engagement and provide measurable lift for merchants.