19701990luvulla
19701990luvulla is a Finnish term used to describe a broad historical period roughly spanning the 1970s through the early 1990s. The phrase blends numerical years with luvulla, meaning “in the decade of” or “during the era.” In journalism, historiography, and social science it serves as a shorthand for a time of rapid societal change that preceded Finland’s later integration into the European and global economy.
During this era many Western economies faced energy shocks and inflation in the 1970s, while Finland pursued
Social and cultural life changed as well: urbanization continued, education policy reform progressed, mass media expanded,
Scholars often treat 1970s–1990s as a transitional epoch rather than a single cohesive period. The label helps