ügyfélkörkép

ügyfélkörkép translates from Hungarian to English as "customer profile" or "client persona." It is a marketing concept used to understand and represent the ideal customer for a business or product. An ügyfélkörkép is not a real person but a semi-fictional representation created based on market research and data about existing customers. The goal is to create a detailed portrait that encompasses demographic information such as age, gender, location, income, and education level, as well as psychographic details like interests, values, behaviors, motivations, and pain points.

Developing an ügyfélkörkép helps businesses to better understand their target audience. This understanding allows for more effective marketing strategies, product development, and customer service. By knowing who their customers are, companies can tailor their messaging, choose appropriate advertising channels, and design products or services that truly meet customer needs and desires. It facilitates a more personalized and impactful approach to engaging with the market.