átkattintási

Átkattintási is a Hungarian term used in the field of digital analytics and web marketing to refer to events or patterns where a user clicks across different elements, pages, or domains in a way that crosses navigation boundaries. The word is formed from át- (“across”) and kattintás (“clicking”), and the adjective form átkattintási describes related phenomena, measurements, or metrics.

In practice, átkattintási activity can describe several behaviors. It may refer to sequences of clicks that move a user from a landing page to a category page to a product page, or to clicks that transfer a user from an advertisement to a landing page across domains. Marketers and analysts sometimes track átkattintási arány (cross-click rate) or átkattintási út (cross-click path) to understand navigation patterns, engagement, and the effectiveness of funnels. The concept is often explored in clickstream analysis, user journey mapping, and attribution studies.

Applications and considerations. Átkattintási metrics can help assess how effectively an interface supports exploration and conversion, reveal friction points in navigation, and detect unusual sequences that may indicate bots or click fraud. However, measuring cross-domain or cross-element clicks frequently requires careful handling of attribution, cookies, and privacy requirements, as well as robust data collection to avoid misinterpretation of sequences.

Relation to other concepts. Átkattintási topics intersect with general kattintási metrics (clicks, click-through rate), as well as with cross-domain tracking, redirects, and user journey analytics. Related terms include átirányítás (redirect) and kattintás csalás (click fraud).

Notes: The term may appear with varying specificity across different analytics platforms and contexts, and its exact definition can differ among practitioners.