Árcímkézés

Árcímkézés is a Hungarian term that translates to "price tagging" or "price marking." It refers to the process of displaying the price of a product or service to potential customers. This is a fundamental aspect of retail and commerce, providing consumers with the necessary information to make purchasing decisions. Árcímkézés can take various forms, from simple handwritten labels on individual items to sophisticated electronic shelf labels (ESLs) that can be updated remotely.

The primary purpose of árcímkézés is to inform customers about the cost of goods. This information helps consumers compare prices between different products and retailers, facilitating their buying choices. Accurate and clear price tagging is crucial for preventing customer dissatisfaction and potential disputes. In many countries, including Hungary, legal regulations mandate specific requirements for price labeling, such as displaying the price per unit of measurement (e.g., price per kilogram) in addition to the total price.

Modern árcímkézés often involves more than just the monetary value. It can include promotional offers, discounts, loyalty program information, or even QR codes linking to further product details online. The technology behind price tagging has evolved significantly, with digital solutions offering greater flexibility and efficiency for businesses to manage their pricing strategies. Ultimately, effective árcímkézés is a key element in the customer experience and a vital tool for sales and marketing.