yleisökeskeisyys
Yleisökeskeisyys, a Finnish term translating to "audience-centricity," refers to an approach in various fields, particularly communication, marketing, and design, that prioritizes the needs, preferences, and understanding of the target audience. It involves actively considering who the intended recipients of information, products, or services are and tailoring content, delivery, and features to best suit them.
In practical terms, yleisökeskeisyys means conducting research to understand the audience's demographics, psychographics, behaviors, and motivations.
This approach is crucial for effectiveness. When content or products are aligned with audience needs, they