winemay

Winemay is a term used to describe a loosely coordinated set of wine-focused events and promotions that take place during the month of May. It is not a single, official festival; rather, it is an umbrella concept used by some wine regions, producers, and tourism boards to highlight viticulture and wine culture in springtime.

Origins of the term are informal: various regions began labeling May promotional campaigns as Winemay in the 2010s and 2020s as a way to extend the wine season into late spring. There is no centralized organization or universal calendar, and activities vary widely by country and producer group.

Typical activities include tastings, vineyard tours, winemaker panels, food-pairing dinners, harvest education, and virtual tastings for dispersed audiences. Some programs focus on local or indigenous grape varieties, sustainable practices, or young winemaker showcases.

Impact and reception: Winemay can support small or family-run wineries by attracting visitors and media attention during a shoulder season. Critics note that without standard definitions, events can be inconsistent and may rely heavily on marketing rather than education. Environmental considerations and inclusivity are commonly discussed topics.

The term is used variably, and its meaning can differ by locale.