võrguturunduse

Võrguturundus, also known as network marketing or multi-level marketing (MLM), is a business strategy where sales representatives are compensated not only for the sales they generate but also for the sales made by the people they recruit into the company. This creates a hierarchical structure where each distributor has an upline and a downline. Distributors typically purchase products from the company and then sell them to customers or recruit others to do the same. Income is often derived from a combination of direct sales commissions and bonuses or commissions based on the sales volume of their downline.

The legitimacy of võrguturundus schemes can vary significantly. Legitimate MLMs focus on the sale of actual products or services to consumers. In contrast, some schemes, often referred to as pyramid schemes, primarily generate revenue through recruitment fees rather than product sales, making them unsustainable and often illegal. Distributors in these schemes may be incentivized to recruit more people than to sell products.

Key characteristics of võrguturundus include a multi-level compensation plan, direct selling of products or services, and the recruitment of new distributors. Participants often face challenges related to product pricing, the difficulty of achieving significant income, and the potential for high attrition rates among distributors. Regulatory bodies in many countries monitor these business models to distinguish between legitimate direct selling and illegal pyramid schemes.