väliskommunikatsiooni
Väliskommunikatsiooni, meaning external communication in Estonian, refers to the way an organization or individual interacts with parties outside of its internal structure. This encompasses a wide range of activities and channels designed to inform, influence, and build relationships with stakeholders such as customers, clients, the public, media, government bodies, and other businesses. Effective väliskommunikatsiooni is crucial for managing reputation, promoting products or services, advocating for interests, and fostering trust.
Key components of väliskommunikatsiooni often include public relations, media relations, marketing communications, corporate social responsibility initiatives,
The strategies employed in väliskommunikatsiooni vary greatly depending on the organization's goals, target audiences, and industry.