viðskiptavinánægju
Viðskiptavinánægja refers to the level of satisfaction and contentment a customer feels after engaging with a product, service, or company. It is a key metric for businesses as it directly influences customer loyalty, retention, and positive word-of-mouth referrals. High viðskiptavinánægja suggests that customer expectations have been met or exceeded, leading to repeat business and a stronger brand reputation. Conversely, low viðskiptavinánægja can indicate dissatisfaction, leading to customer churn and potential damage to the business's image.
Measuring viðskiptavinánægja can be achieved through various methods, including customer surveys, feedback forms, net promoter score