visioilmaisua
Visioilmaisua (Finnish for "vision expression") refers to the practice and processes by which an organization articulates and communicates its vision—the desired future state the organization aims to achieve. It translates strategic ambitions into accessible messages, symbols, and behaviors that can guide decision-making, planning, and everyday actions. The goal is to create alignment among leadership, employees, customers, and other stakeholders by making the vision tangible and memorable.
Key components include a clear narrative or storyline about the future state, concise messaging (taglines or
Visioilmaisua is closely linked to strategy, branding, and organizational culture. It is distinct from the vision