viselj

Viselj is a fictional technology company focused on wearable fashion and modular smart textiles. The name derives from the Hungarian verb visel, meaning “to wear,” reflecting the brand’s emphasis on clothing that incorporates technology.

Founded in 2015 in Budapest by a multidisciplinary team of designers and engineers, Viselj aimed to blend style with functional sensing. The company positioned itself around sustainable, modular apparel that can be upgraded or repaired by swapping out individual sensor modules rather than discarding whole garments.

Viselj products center on a base garment or accessory—a shirt, jacket, or bag—designed to host removable sensor modules. These modules can monitor health metrics, track activity, or provide contextual data, and they connect to a companion app via wireless protocols. The modules are designed for easy detachment and recycling, supporting a circular economy model. The textiles use lightweight conductive fibers and washable integration techniques to maintain comfort and durability.

Market and reception studies in the fictional landscape describe Viselj as a niche player at the intersection of fashion and technology. It partnered with small fashion houses and regional retailers to showcase modular concepts and custom sensor configurations. Strengths cited include modularity, longevity, and a commitment to sustainability; criticisms often focus on higher price points and the challenge of interoperability with non-Viselj devices.

See also: Wearable technology, Smart textiles, Sustainable fashion, Modular clothing.