virksomhedsmarkedet
Virksomhedsmarkedet, often translated as the business market or B2B market, refers to the transactions of goods and services between companies. This is distinct from the consumer market, where businesses sell directly to individual end-users. In the virksomhedsmarkedet, a company might purchase raw materials, components, machinery, software, or consulting services from another company to facilitate its own operations, production, or resale.
The characteristics of the virksomhedsmarkedet differ significantly from the consumer market. Demand is often derived, meaning