vihreänpesuksi
Vihreänpesu, or greenwashing, is a deceptive marketing practice where a company or organization exaggerates or misrepresents its environmental efforts or the environmental benefits of its products or services. The goal is to create a positive public image of being environmentally responsible, even if the company's actual environmental impact is negative or minimal. This can involve using vague or unsubstantiated claims, misleading imagery, or focusing on a single positive attribute while ignoring significant environmental harm elsewhere in their operations.
The term "vihreänpesu" originates from the English "greenwashing." It is a form of propaganda that misleads consumers
Regulatory bodies and consumer protection agencies in many countries are increasingly scrutinizing greenwashing claims. Consumers are