videoads
Videoads are digital advertisements that use video to convey messages to viewers. They are used across online video content, streaming services, social media, and embedded players on websites. Typical placements include preroll ads that play before the main video, midroll ads inserted during the video, postroll ads after the video, as well as outstream or in-feed video ads that play within non-video content. Short-form formats such as bumper ads (6 seconds) and skippable or non-skippable formats are common, and rewarded video ads offer users an incentive for watching.
Video ads are delivered via ad servers, demand-side platforms, ad exchanges, and supply-side platforms, often programmatically.
Targeting for videoads includes audience-based targeting (demographics, interests), contextual targeting, and retargeting, frequently executed through programmatic
Historically, video advertising grew with online video platforms in the early 2000s and gained scale with mobile