verkoopdatum

Verkoopdatum is a Dutch term that refers to the date on which a product is or will be offered for sale. The exact meaning can vary by sector, but the core idea is the moment when a product becomes commercially available to consumers. In practice, the verkoopdatum often corresponds to the launch or release date of a product, such as consumer electronics, books, films, software, or limited-edition items.

In retail and supply chain contexts, the verkoopdatum may function as an internal planning date used by manufacturers and retailers to coordinate production, distribution, and promotional activities. For consumers and the media, the verkoopdatum is frequently publicized for highly anticipated items or pre-orders, with marketing campaigns timed to coincide with that date.

The term is distinct from other date labels such as the houdbaarheidsdatum or best-before date, which relate to product quality or safety, and from sell-by or expiry concepts that may appear in some jurisdictions. Not all products carry a verkoopdatum; some use an explicit release date, launch plan, or shelf-ready date instead. In cross-border or multilingual contexts, the concept is often translated as release date or launch date, depending on local conventions.

Examples of gebruik include the verkoopdatum of a new smartphone announced weeks or months in advance, guiding retailers’ inventory and consumer expectations.