verkaufsorientierten
Verkaufsorientierten is the inflected form of the German adjective verkaufsorientiert, meaning sales-oriented. In German-speaking business contexts, the term describes approaches, cultures, or processes that prioritize sales performance and revenue generation. The base form verkaufsorientiert is used to describe the overall orientation; verkaufsorientierten appears in phrases where the adjective is declined, for example in der verkaufsorientierten Vertriebsstrategie or mit verkaufsorientierten Zielen.
Usage and scope: The term is used across marketing, sales, and management to characterize strategies and behaviors
Relation to other orientations: Verkaufsorientiert is frequently contrasted with kundenorientiert (customer-centered) or markt- and wertorientiert approaches.
Measurement and critique: Metrics commonly associated with verkaufsorientierten strategies include sales volume, conversion rates, and revenue
See also: Vertrieb, Marketing, Kundenorientierung, Verkaufsförderung.