verbruiksdata

Verbruiksdata is data about the consumption of goods and services by individuals, households or organisations. It includes patterns of use, quantities and timing across sectors such as energy, water, food, retail and digital services. Verbruiksdata can be collected from metering devices, transactional records, loyalty programs, online activity and survey responses, and may be stored at different levels of granularity.

Sources of verbruiksdata include smart meters and other instrumentation for utilities; point-of-sale and e-commerce records; loyalty cards; mobile apps; and periodic surveys. Data from these sources can be linked, cleaned and standardized to produce a coherent view of consumption over time and space.

Uses of verbruiksdata cover energy planning and demand management, market research, pricing and product development, and policy evaluation. Analyses may support personalised feedback on consumption, efficiency programs and behavioural insights, as well as macro-level forecasting of demand.

Privacy and governance are central considerations. In the EU, verbruiksdata is subject to data protection rules such as the GDPR, which require a legal basis for processing, purpose limitation, and rights for data subjects. Anonymisation or aggregation, data minimization and clear data-sharing agreements reduce privacy risks.

Challenges include ensuring data quality and interoperability across systems, protecting sensitive information, and balancing insights with individual privacy. Standards and frameworks for data formats, metadata and governance help enable responsible use of verbruiksdata.