verKa

Verka is a dairy brand associated with the Punjab Cooperative Milk Producers' Federation Ltd (PCMPF), a state-level cooperative in India. The Verka name is used for a range of dairy products produced and marketed by the federation, which operates within the Punjabi dairy sector and supplies products to consumers under the Verka label.

The federation collects milk from its member farmers, processes it in its dairy facilities, and distributes a variety of products through retail and institutional channels. The cooperative model aims to ensure fair prices for milk producers while delivering quality dairy goods to consumers. Verka products are marketed under a brand that emphasizes local sourcing and cooperative governance.

Verka's product range typically includes liquid milk with different fat contents, skimmed milk, ghee, butter, paneer, curd, and lassi, along with other dairy offerings such as ice cream and flavoured milk. The brand is especially prominent in Punjab, where it maintains broad distribution through local retailers and wholesalers, while extending to neighboring states and national markets via distributors.

In addition to consumer products, Verka and the PCMPF play a role in supporting dairy farmers through procurement networks, rural development initiatives, and cooperative programs. The brand is part of India's broader rural dairy economy, contributing to farmer livelihoods and the growth of cooperative dairy structures in the region.