usaldusega

Usaldusega is a term used in some Estonian-language discussions to describe a trust-based, or trust-centered, approach to the design, governance, and operation of digital systems and services. The word derives from usaldus, meaning trust, and the instrumental suffix -ga, meaning with, yielding "with trust." In practice, usaldusega denotes efforts to put user trust at the core of technology development and policy.

Principles commonly associated with usaldusega include transparency about data practices, clear user consent and control over personal information, accountability for organizations and algorithms, and the ability for users to verify system behavior. Proponents argue that such an approach supports more reliable and user-friendly technology, reduces opaque decision-making, and enhances long-term adoption.

Applications include e-government portals, online platforms, data-sharing frameworks, and the deployment of artificial intelligence where user trust is a critical factor. Usaldusega also intersects with privacy by design, security by design, and explainable AI, providing a cohesive mindset for evaluating risk, governance, and user experience.

Critiques note that trust is multi-faceted and context-dependent; measuring trust is difficult, and attempts to “buy” trust can backfire if not backed by substantive protections and accountability. Implementations may require legal compliance, technical transparency, and ongoing user engagement.

See also: privacy by design, trust-based design, explainable AI.