täiendkaupade

Täiendkaupade is an Estonian term that translates to "supplementary goods" or "complementary products." It refers to items that are sold alongside primary products to enhance their use, convenience, or appeal. These goods are often not essential for the core function of the main product but are offered to provide a more complete or satisfying customer experience.

Examples of täiendkaupade are abundant across various retail sectors. In electronics, accessories like phone cases, screen protectors, and chargers are considered supplementary goods to smartphones. For clothing, items such as scarves, belts, or shoe polish complement the main apparel purchase. In the automotive industry, car mats, air fresheners, and cleaning supplies are supplementary to a vehicle.

The strategy of offering täiendkaupade is a common retail practice aimed at increasing the average transaction value and customer satisfaction. By suggesting relevant complementary items, retailers can encourage customers to spend more and leave the store with everything they might need or desire related to their initial purchase. This also simplifies the shopping process for consumers, as they can find related items in one place. Effective merchandising and knowledgeable sales staff play a crucial role in successfully promoting täiendkaupade.